If some of you don’t know, I am an Advertising & Marketing student in university. If some of you also don’t already know, I do love reading. I went to the library a few days ago and wanted to check out a few books about Advertising and Marketing. I found two books, and after reading the blurb I decided to purchase them.
The first book I purchased is called ‘It’s Not How Good You Are, It’s How Good You Want To Be’ by Paul Arden. The book is one of the best selling books world wide. It is a book about advertising and how to gain success within the advertising industry. It gives a bunch of ideas about advertising as well! I read it in half an hour, it is such an easy read and an interesting read too.
The second book, called ‘The 22 Immutable Laws of Marketing’ by Al Ries & Jack Trout, is a book written towards marketing. It explains the 22 laws of marketing according to the authors opinions, and also gives many different examples on how to perform and do better in the marketing industry. This book is also easy to read and easy to understand. It is also a very interesting book!
If any of you are interested in the advertising & marketing industry, or you’re simply curious, or whatever, then please give these two books a try! If you have any book recommendations, leave them in the comments.